Shadow work will grow. It rewards businesses and organizations in ways that are irresistible. No capitalist can refuse a chance to cut those heavy personnel costs by transferring jobs to customers who work for free. As shadow work merges into our daily routines, it will affect social habits, economic patterns, and lifestyles.
This amazing book by Craig Lambert discusses the many small jobs that fill the day, uselessly tiring a person and keeping it in constant stress. From the self-check out to cleaning your own table , from the meaningless coupons and small reduction cards to freely creating content by posting reviews (TripAdvisor, GoodReads), the author gives many examples of work that keeps us busy, without actually creating significant value-added.
The phrase that I loved most was: if you are not paying for the product, you are the product. Think of Facebook, Twitter, Instagram and others.
The book has some parts where the author rather rants and does not make clear that some of this work is to save money. Nonetheless, it is often forgotten that time is the most precious resource and the author correctly notes that people prefer giving time for money rather than money for time.
Craig Lambert makes the reader think of how much content and personal information, he/she is giving for free. Reviews, grading, customer experience surveys, likes, are all commercial information freely given. It has a huge success: Facebook, Uber, AirBnb, Quora, Booking.com thrive on the free work done by customers, giving their own time.
The book is a good read for everyone tired at the end of the day and wondering why. Some enjoy doing the volunteering job, others just get caught in a whirlpool of small tasks.