It is also important to remember the principles of the working memory:

• Ask for, and hold, your audience’s attention.
• Make your message easy to understand by limiting its cognitive load.

• Fix your message in your audience’s mind through repetition, stories and the use of sensory detail. (Presentation thinking and design)

How many times you cursed your days and the speaker for the most insipid, unreadable and tedious presentation that has ever seen the light of a projector?

There are so many tips floating around, just at the fingertips of an Internet research. Why do people do not read them, even the top 5?

Ed Gruwez shows the basics of creating interesting and memorable presentations. While nothing the author presents is totally new, he puts forward a clear structure, where indeed, the message and the inner logic of the presentation is more important than the fluffy part.

The book comes also with a sum of examples and tips that help create better presentations, quicker. For example, would you delete a slide you worked for2 hours, despite the fact that brings only unrelated information? This is why is better to put the outline of the presentation first on paper, rather than jumping on creating the slides.

Ed (Edouard) Gruwez specializes in presentation thinking and design, and works as Managing Director of “Ogilvy Internal Communications”.

If you know you will do presentations in your lifetime, where you have to deliver a message, this book is helpful. It is easy to read and follow, and you can learn something useful after browsing it for only two minutes.